https://mydatabrand.com/blog daily 0.75 2022-09-08 https://mydatabrand.com/blog/how-to-handle-objections-when-pitching-your-data-consultancy-solutions monthly 0.5 2022-06-21 https://mydatabrand.com/blog/compelling-solutions-framework monthly 0.5 2022-06-21 https://mydatabrand.com/blog/vicar-content-marketing-advice monthly 0.5 2022-02-08 https://mydatabrand.com/blog/creating-data-consulting-proposition monthly 0.5 2022-02-08 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/51be2903-407d-43ad-a74a-55953f653ed7/linkedin-group.png Blog - Creating a Data Consulting Proposition: How do you pick a winner? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mydatabrand.com/blog/consulting-sales-process monthly 0.5 2020-12-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1608377801789-K4065OB7GRW8OKY4G0ND/consultancy-sales-conversion Blog - How to Eliminate Prospect Resistance in your Consulting Sales Conversion Process https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1608379615335-8NDOR22RK7KYA635XR8F/mydatabrand-snapshot.png Blog - How to Eliminate Prospect Resistance in your Consulting Sales Conversion Process Click on the image to expand to full size https://mydatabrand.com/blog/benefits-great-content monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1606403305804-PUHTR1FZWK1J5KNGSQO9/benefits.png Blog - 10 (Alternative) Benefits to Publishing Great Content for your Consultancy https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1606401527456-V4VTWWEBYZ41L030T2WP/beginners+guide.png Blog - 10 (Alternative) Benefits to Publishing Great Content for your Consultancy https://mydatabrand.com/blog/consistent-leads-consulting monthly 0.5 2020-11-02 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1604333753644-MBK1YTRM0CUJGSQIFTXP/pipeline.png Blog - How to Create a Consistent Pipeline of Consulting Clients [GUIDE] https://mydatabrand.com/blog/shorten-sales-cycle-great-content monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1602665914927-ODF0B3J5X9601Y4LQ072/sales-cycle-shorten.png Blog - How to Shorten Your Data Solutions Sales Cycle with Content Marketing Does your sales process look like this? 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https://mydatabrand.com/blog/mindset-shift-for-struggling-data-consultants monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587798421937-ILAQS81ZYOU42SKTMVLD/image-asset.jpeg Blog - "What got you here, won't get you there"​: The key mindset shift for struggling data consultants https://mydatabrand.com/blog/how-to-become-the-only-choice-for-solving-your-clients-data-challenge monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587798300956-3R0H9W9PEFM6Y2850XK2/image-asset.jpeg Blog - How to become the only choice for solving your clients data challenge - Does your data consultancy stand out from the crowd? https://mydatabrand.com/blog/linkedin-trusted-connections monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587797262879-46QFDDA3UIHTH6AL5709/image-asset.jpeg Blog - How to grow your data consultancy, one trusted connection at a time https://mydatabrand.com/blog/how-to-start-a-weekly-linkedin-content-review monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796246159-40PL94P05HG5RH0IGI0E/weekly-content-review.png Blog - How to start a weekly LinkedIn content review https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796398073-UN1UU5PNEU4VOG2WJFS7/cdo-content-review.png Blog - How to start a weekly LinkedIn content review https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796429371-PCT62NW8C611NGQVLLM7/DIS.png Blog - How to start a weekly LinkedIn content review https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796344487-9U43W6R486GSX8LY1105/linkedin-post-review.png Blog - How to start a weekly LinkedIn content review https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796483229-DCFHDXP1GE6YIRCM2WKY/stealth.png Blog - How to start a weekly LinkedIn content review https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587796222220-LD52A77P62YVOXDN8A1E/content-tracker.png Blog - How to start a weekly LinkedIn content review https://mydatabrand.com/blog/not-data-consultancy-sales monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587795815568-UPFXJOTYSZCXH391SZTM/menu.jpeg Blog - How (not) to sell your data consultancy services https://mydatabrand.com/blog/how-to-increase-fees monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587292597314-9M2K7IVGQI3HSZEDI0BS/image-asset.jpeg Blog - How to increase your impact (and fees) by addressing the BS of you and your data management clients https://mydatabrand.com/blog/launch-data-management-consultancy-by-stealth monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587292113041-MXOG5LYNNKM2RN26GSZH/ninja.jpeg Blog - How to launch your data consultancy (by stealth) https://mydatabrand.com/blog/simple-sales-strategy monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587294974450-S1B2G6HDNP9GTM0VL7AL/sales%2Bstrategy.png Blog - A simple sales strategy for your data management consultancy https://mydatabrand.com/blog/discomfort-is-the-currency-of-your-data-consulting-dreams monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587799253025-O2MXRMUDOVEMCA4FPT2D/image-asset.png Blog - Discomfort is the currency of your (data consulting) dreams https://mydatabrand.com/blog/data-impostor-syndrome monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587795298323-H49N7HA2HADTW1TJ4H61/data-impostor-syndrome Blog - How to deal with 'Data Impostor Syndrome' (DIS) https://mydatabrand.com/blog/boring-data-management-pitch monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587289618399-NUZ1K7PTXK7HTH9XSCR4/image-asset.jpeg Blog - Got a boring data management sales pitch? 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Add these 3 magic words… https://mydatabrand.com/blog/attract-more-data-clients monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587793954564-PUMLLHV45TL4NS1DO6DW/image-asset.jpeg Blog - How to attract more clients to your data management consultancy https://mydatabrand.com/blog/data-management-marketing-tool monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587289193682-RWTWESMXX0G5G7RU7V7B/image-asset.jpeg Blog - What's the most powerful marketing tool for attracting data management clients? https://mydatabrand.com/blog/getting-more-data-clients monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587287383930-54TEM8ERCWQHSSCE9S9J/image-asset.jpeg Blog - Why is my data consultancy struggling to attract clients? https://mydatabrand.com/blog/video-sandwich-technique monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587285055700-DMLK83KK9IXG28Q3XBJ6/image-asset.jpeg Blog - How to personalise your data brand with the 'Video Sandwich Technique'​ https://mydatabrand.com/blog/own-your-success monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587287138194-IA4J3X3JFNFXAFQW3SEO/image-asset.jpeg Blog - Stop relying on others to determine your success https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587286051377-89JE35PHBUL8T632SE1Y/image-asset.jpeg Blog - Stop relying on others to determine your success - Frustrated Fiona https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587285983602-D3MGAVX3YE0Z7D17TT01/anxious-andy.jpg Blog - Stop relying on others to determine your success - Anxious Andy https://mydatabrand.com/blog/field-of-dreams monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1587293114545-2RX12BBIJZNQY0BLRGIQ/field-of-dreams.jpeg Blog - Creating your (data management) field of dreams - Are you building your data consultancy on hope or a clear strategy? https://mydatabrand.com/blog/category/Productivity monthly 0.5 https://mydatabrand.com/blog/category/Sales monthly 0.5 https://mydatabrand.com/blog/category/Content+Marketing monthly 0.5 https://mydatabrand.com/blog/category/Mindset monthly 0.5 https://mydatabrand.com/blog/category/Launching monthly 0.5 https://mydatabrand.com/blog/category/Marketing monthly 0.5 https://mydatabrand.com/blog/tag/LinkedIn monthly 0.5 https://mydatabrand.com/breakthrough daily 0.75 2022-08-21 https://mydatabrand.com/home daily 1.0 2022-08-15 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1611486386361-1UJXEEK9HIIDRI9WM3EG/image.jpg https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1611489324351-WB2H67B8YYSI3O6ESOXW/image-asset.jpeg Accelerate the growth of your data consultancy - Content marketing training and advisory (only for data firms) We created the first content marketing training program exclusively for data consultants and service providers. Our system is based on years of testing and refinement, constantly adapting to shifts in media platforms and behaviours. Through our careful coaching and implementation, you’ll learn how to transform your expertise into magnetic content and services. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1611494972309-OF0ZMX8RMN0Y53B59STE/image-asset.jpeg Accelerate the growth of your data consultancy - Outsource your content marketing (the smart way) For many firms, outsourcing content production and promotion can make sense. The problem is some agencies supply low quality content, with inexperienced writers that damage your data brand. We take a different approach. Our writers are former expert data practitioners who interview your team to learn your distinctive approach, then translate into expert posts, articles, videos, guides and webinars. 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Content+ transforms your data expertise into a steady flow of quality content that engages and converts your ideal clients. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1611790840492-7FXQBHKV9Y8UAOG08R2N/image-asset.png Content Outsourcing for the Data Sector - The myDataBrand difference. A lot of outsourced content is produced by inexperienced writers, creating poor content that does little to showcase your expertise. At myDataBrand our creators are seasoned data experts. We’ve spent years delivering complex data initiatives. We understand your world and the needs of your audience. We have produced content for leading data solution providers for over fifteen years. We adopt the latest technologies and techniques to ensure your content not only attracts readers, but search engines too. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1611790754175-4T88A7CR1YP6U702N33N/image-asset.jpeg Content Outsourcing for the Data Sector - Your audience needs your insights We don’t give you lightweight ‘tips and tricks’ content that fails to impress. Our content is different. First, we interview your team, exploring your past projects and methods to study what makes you different. Then, we transform your expertise into a range of high-value content assets that engage your ideal client profile. Using this approach, there is a consistent message between the content your audience consumes, and the sales discussions that follow. https://mydatabrand.com/contact daily 0.75 2021-01-28 https://mydatabrand.com/portfolio daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620293452699-GQHNLFAUO3Y3BA6IGE8A/dq-assess-mockup-tiny.png Portfolio - Guide: How to create a business focussed data quality assessment A detailed guide created for Experian in order to attract senior data leaders who are keen to learn more about the business outcomes and benefits from a data quality assessment initiative. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620295048105-7E1V8XUS06UWMUHP9AEP/dmpro-research-mockup+%281%29.png Portfolio - Data Migration Research Study and Guide A comprehensive research study of the data migration sector, identifying trends, obstacles and recommendations for future success. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620295733831-HF2C7CZVLE4VYM9Z0FL7/dm-leaders-1+%281%29.png Portfolio - Data Migration for Project Leaders: A Guidebook SAS® wanted to attract a target audience of project leaders/sponsors who were in need of practical insights for how to create a successful data migration initiative. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620294154399-X7FQ0Y4KZWOC2L8P7PAH/case-mockup-tiny.png Portfolio - Guide: How to create a data quality business case (the ‘Lean Pilot’ approach) 30-page guide, detailing a recommended strategy for forming a business case for data improvement. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620296323242-8O0MS2JT3TJ414Z3DRUC/pdip.jpeg Portfolio - LinkedIn Post: ‘The Personal Data Iceberg Problem’ In this post, we helped client Spotlight Consulting, a Data Protection consultancy, attract 250 likes, 83 comments, and more importantly, their first leads from LinkedIn. Posts like these are incredibly powerful for visibility and lead generation, but don’t require as much effort as a full-blown article. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620300667603-FZAEFM2XY7TD0FAMB4GH/digital-twin.jpeg Portfolio - What is a Digital Twin? Definition and examples of next-level performance improvement An introductory article to explain the benefits of the Digital Twin approach by leveraging some past use cases from successful client projects. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620300146277-XS75DLOHOGQBNASI9N8Q/lighthouse-small.png Portfolio - How to build a Data Governance Program by Stealth: The Lighthouse Concept In this article, we interview the client team to help shine a light on a novel concept for creating traction with major data initiatives. https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1620299192782-PG9FZOALP49JPL60QU79/roadmap.jpeg Portfolio - ‘Project Analytics’ article series for the Major Projects Association The Content+ expert interview process was used to extract insights from thought-leaders at a consultancy client, then translate into a detailed article series for a leading industry publication focused on major project improvement. https://mydatabrand.com/new-page daily 0.75 2021-09-09 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1631094488205-L9MSGQGMHDXOLR5ZC8TC/graph-content.png Content Catalyst - Make it stand out Poll of data consultancy founders and their struggles with content creation - August 2021 https://mydatabrand.com/position-package-promote daily 0.75 2021-09-09 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1631094488205-L9MSGQGMHDXOLR5ZC8TC/graph-content.png Position, Package, Promote - Make it stand out Poll of data consultancy founders and their struggles with content creation - August 2021 https://mydatabrand.com/new-page-3 daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1660154421079-77Q1KZZKWRM22GCDW3O6/case-study-creation.png Case Study Bootcamp - Transform into a guide https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1660154525617-S6JI4LDTMG94K4BF95AQ/mockup-of-a-man-reading-a-magazine-at-home-3389-el1.png Case Study Bootcamp - Classic PDF (with twist) https://mydatabrand.com/content-cocreation daily 0.75 2022-08-20 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/860c9fa2-1061-469f-ab3d-165e9eebf633/ck-link-left.jpg https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/036b78d5-6cb2-4bfb-9421-48ad159658db/Farewell+October+Photo+Square+Social+Graphic.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/dcc036f6-68d6-4da3-b1c5-ed8526e425af/zenith.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/766794e7-84ac-4b51-b35c-ac48d0a30776/grammarly.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/2d3d7103-a6c9-44ed-b203-bc930a7b0cb3/linkedin-posts.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/93a4b1e3-3cb6-4c72-8c05-c75aa568aa22/ck-link-left.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://mydatabrand.com/feedback daily 0.75 2022-08-19 https://mydatabrand.com/content-creation-1 daily 0.75 2022-08-20 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/860c9fa2-1061-469f-ab3d-165e9eebf633/ck-link-left.jpg https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/036b78d5-6cb2-4bfb-9421-48ad159658db/Farewell+October+Photo+Square+Social+Graphic.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/dcc036f6-68d6-4da3-b1c5-ed8526e425af/zenith.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/766794e7-84ac-4b51-b35c-ac48d0a30776/grammarly.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/2d3d7103-a6c9-44ed-b203-bc930a7b0cb3/linkedin-posts.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/93a4b1e3-3cb6-4c72-8c05-c75aa568aa22/ck-link-left.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/a1027aa5-ebe8-46ac-90d7-cae60b703f35/link+bar.png https://mydatabrand.com/inbound-marketing-strategy-for-data-consultancies daily 0.75 2022-08-21 https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1660154421079-77Q1KZZKWRM22GCDW3O6/case-study-creation.png Inbound Marketing Strategy for Data Consultancies - Transform into a guide (Copy) https://images.squarespace-cdn.com/content/v1/5e882e76e448016a5ffa9b13/1660154525617-S6JI4LDTMG94K4BF95AQ/mockup-of-a-man-reading-a-magazine-at-home-3389-el1.png Inbound Marketing Strategy for Data Consultancies - Classic PDF (with twist) (Copy)