About Us

Written by Dylan Jones – myDataBrand founder

As a former data consultant, I empathise with your goal to create a thriving data consultancy.

When I launched my first data consultancy in 2005, I spent two years struggling to cold-call, push past gatekeepers, and pitch unsuspecting strangers at events.

I scrabbled together some clients but it was agony.

One night, everything changed.

Late home to my family yet again, I missed my train but stumbled upon a book titled ‘Blog Wild!’ at the train station bookstore in Marylebone, London.

The book changed my life. I even shared the full story with a Copyblogger partner in 2015.

I was one of the first ‘data bloggers’ to launch a community-focused blog. My goal wasn’t just to create a consulting website; I wanted to create a movement.

In the end, I created two sites (Data Quality Pro / Data Migration Pro) and within a few months, I had built an audience that was sending me a steady flow of assignments.

Eventually, I got so much attention from data consultancies and vendors asking for guidance and support that I swapped data consulting for content marketing advisory and support.

Discovering a simple and repeatable content strategy for client acquisition (that works)

What I learned over a decade ago is that anyone can attract clients to their data services. It doesn’t require pushy salesmanship or clever persuasion techniques.

I discovered that if you have the right level of data expertise and insight, and you know how to share your knowledge through thought-leadership content and targeted positioning, you can systematically pull prospective clients to you.

If your ideal client consumes content that provides clarity around their situation and how they can move forward, they will position you as a ‘trusted guide’ to solve their problems.

Achieving this ‘guide status’ with your prospects allows you to set premium fees and create a deeper, more impactful client relationship, that you can leverage for years to come.

This understanding of how clients prefer to buy data services is why I created myDataBrand™.

Want to talk through the sales and marketing challenge in your firm? Book a call below.