How do I pay to get started and are there plans?

You pay upfront for the lowest fee, but there are payment plan options if you want to spread the cost (for a slightly higher fee).

You can pay via credit card or direct transfer, and we accept Purchase Orders through your procurement system too.

How do I know this is right for my business?

We adopt a risk-reversal strategy.

The first four sessions of the program are bound by a 100% refund guarantee.

If you’re not fully convinced of the value in those initial sessions, your investment is returned in full.

Can I keep all the training resources we use?

Yes, everything you receive you get to keep for the future.

We even give you a personal coaching portal that is yours for continued access, so all your resources, guides, assignments, and worksheets are kept safely in one place.

Can my entire team join in the program?

Yes, we’re happy for you to admit as many people as you like.

The program is built for your consultancy, so invite whoever can make the best contribution at each phase of the transformation process. Some of our clients invite the whole consulting team, marketers, salespeople - all are invited.

Can we reschedule appointments if we’re busy?

Sure, we offer plenty of flexibility around your schedule.

I recognise that life is hectic right now so if you provide prior notice, you can simply reschedule your appointment to another day.

You can even pause your program if you want to take a vacation or need extra time between sessions to get an assignment completed because you have a particularly challenging work commitment.

Can we ask for help between sessions?

Absolutely. Getting the help you need, when you need, is a key benefit that many of our clients have cited as a game-changer in growing their business.

We provide you with an app for desktop or mobile access that gives you priority support. This means if you’re stuck or need feedback, I can get a response to you typically in minutes, or certainly within 1-2 hours of receiving your request for help,

I struggle to sell - will the program help me?

Yes, we have a module built around ‘Pull-Selling’, a technique we teach that is based on the concept of attracting the right clients to you through your content marketing exercises, as opposed to ‘pushing’ for sales, which is where most consultants struggle.

I will teach you simple discovery questions, mapped into each phase of the sales sequence, enabling you to follow a structured process and transform your sales experience. We even transcribe your sales discussions and provide specific improvements for increasing your sales performance.

Will you help us create a website?

Yes. We walk you through the process of creating a website step-by-step, using pre-designed templates, or improving your existing website.

I’ll help you populate the key sections of your website and even help you complete the entire copywriting process for what words to include for optimal conversion on your homepage, services page and about us page.

Finally, I’ll help you create your blog and teach you how to create a blogging system that finally gets you traffic and leads flowing in and entering into your lead generation system.

How long does it take to get results?

Using the systems we teach, we’ve had some clients book their first client entirely via the web within 11 days of making some strategic messaging changes.

One of our most recent clients, launched at the onset of Covid, is now consistently attracting 4-6 solid client opportunities per month due to the way we set up their Primary Offering and consistent weekly content schedule.

But in most cases, results obviously vary depending on the consistency and commitment you put into the program. Most clients will generate a solid ROI before the program completes and typically see a marked rise in web-based lead generation some weeks after, transitioning from a handful of leads per year up to in some cases 4-8 opportunities per month. Consistent application is key.

How are you qualified to train my firm?

I’ve been a data management consultant for nearly three decades. I’ve launched my own consulting firm and acted as a principal for other larger consultancies, providing advisory and implementation for some of the largest UK organisations around data quality, data migration, data visualisation and a broad range of data management disciplines.

I was one of the first ‘content marketing experts’ to focus on blogging, community development and professional content publishing in the data sector back in 2007, launching the first Virtual Data Quality Summit back in 2015. I have advised and coached scores of data management firms from mega-vendors to ‘one-man-band’ firms. I can provide testimonials and direct access to past clients upon request.

What type of data consultancies have taken the Lead Generation Accelerator Program?

I’ve applied the same system across virtually the entire ‘data spectrum’.

We’ve graduated consultancies specialising in the field of Data Privacy, Data Quality, Data Governance, Metadata, Data Lineage, Data Warehousing Data Visualisation, Data Analytics, Business Intelligence, Cloud Data Architecture, Data Strategy, Big Data, Data Science and Master Data Management.

It doesn’t matter what your field of data is, the program we apply works exactly the same way but is customised to your specific abilities and differentiation.

How will I find the time to create great content and do all this ‘marketing stuff’?

Most firms get this 100% wrong.

Many consultants think content marketing requires the constant creation of endless new content assets. That’s not the approach I teach. I focus a great deal on giving you simple, repeatable methods that are focused on a core primary offer for a well defined ideal client profile. This greatly reduces the volume of content you need to create, and with other productivity techniques I teach, will allow you to create content quickly, and across a variety of different formats and channels.