Learn a proven case study content creation system to attract and convert your ideal clients

Case Study 2.0: Masterclass for Data Consultancies

REMOTE WORKSHOP: 10th September ‘22
FEE: £500 (+UK VAT, if applicable)
EARLY BIRD: FREE Case Study Review (book by Aug 31)

Case studies are the most important content asset your data consultancy will ever produce

The humble case study is one of the first content assets prospective clients will use to assess your services.

Compelling case studies can:

  • Attract leads via search engine and social media

  • Convert prospects who are keen to learn more

  • Differentiate your service from the competition

But the typical case study has a problem…

Case Study 1.0 is common to most websites – a PDF ‘2-pager’ or web page with basic format of:

  • Challenge / Solution / Results

This standard format does little to impress prospects because they look like every other case study:

  • Too techie or boring (lack engagement)

  • Too generic (lack differentiation)

  • Too short (lack specifics)

Your audience no longer comes to your website to download a PDF, they want to be engaged and educated on platforms such as LinkedIn.

What’s the problem with Case Study 1.0?

What is Case Study 2.0?

Times have changed. Your data consultancy now operates in the attention economy.

You need to engage and educate your target audience (on their terms) with case studies that demonstrate a compelling story of client transformation.

Your clients are skeptical and increasingly ‘solution aware’ – so they need deeper insights about your approach and how it differs to other firms.

Case Study 2.0 represents a new way to rethink how your business uses case studies for client generation.

Case Study 2.0 is Multi-Format

How will the Case Study 2.0 Masterclass benefit my data consultancy?

In this masterclass, you’re going to learn a 10-step content discovery, creation and promotion process that will transform the way your data consultancy leverages case studies to attract clients.

The Case Study 2.0 Masterclass will teach you how to:

  • Differentiate your data brand as a thought-leader and innovator in its field of data

  • Communicate the value of your services to multiple stakeholders within a client account

  • Recycle your case study into content assets for your website, blog, LinkedIn, podcast, webinars and all other channels

  • Master the art of ‘data storytelling’ so your entire team can share the transformation value of your data offering in under 60 seconds