The Position, Package and Promote Program for Data Consultancies
The 4-week bootcamp for data consultancies who want to attract clients with a clearly defined value proposition and competitive differentiation.
As a data consultancy , you know you need to create more of the right content.
Great content, positioned for the right audience, is the gateway to sales conversations and the growth of your consultancy (or career).
Chances are, you’ve tried to create data-related content in the past, but you’ve hit some roadblocks.
Perhaps it was a lack of time: It’s tough to carve out precious minutes to share insights about your data craft when you’re juggling projects, admin or staff (not to mention a ton of family commitments).
Maybe you lacked inspiration: If you struggled to find consistent ideas that you felt were interesting and engaging, you’re not alone. Feeling like you lack imagination for your content is a common challenge.
Missing a systemised approach: This is the big one. You feel you’ve got some decent content in you, but the idea of publishing consistently, and building an actual ‘content marketing strategy’ that will attract clients has eluded you.
Struggling to build the ‘content habit’: Closely linked to lacking a systemised approach – you know this content marketing stuff is important, but you just can’t seem to get into ‘the content groove’ and build a consistent publishing habit.
Do you resonate with these obstacles?
You’re not alone.
Poll of data consultancy founders and their struggles with content creation - August 2021
In a recent poll, nearly 60% of data consultancy founders voted lack of time and systemised approach as their main roadblocks to consistently creating great content.
33% cited challenges around idea generation, imagination, motivation, confidentiality and creating engaging content.