Content+ Portfolio
Samples of content assets created via the myDataBrand Expert Content Creation Service
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Industry Guides and White Papers
Creating a compelling lead magnet, in the form of a detailed guide or white paper, is perhaps the most critical asset in your content marketing arsenal. We have over 15 years experience of building comprehensive data-related guides and white papers for some of the world’s leading data solution providers.
Guide: How to create a business focussed data quality assessment
A detailed guide created for Experian in order to attract senior data leaders who are keen to learn more about the business outcomes and benefits from a data quality assessment initiative.
Guide: How to create a data quality business case (the ‘Lean Pilot’ approach)
30-page guide, detailing a recommended strategy for forming a business case for data improvement.
Data Migration Research Study and Guide
A comprehensive research study of the data migration sector, identifying trends, obstacles and recommendations for future success.
Data Migration for Project Leaders: A Guidebook
SAS® wanted to attract a target audience of project leaders/sponsors who were in need of practical insights for how to create a successful data migration initiative.
Articles and Posts
Insightful articles and attractive social media posts are the ‘workhorse’ of a content marketing plan, driving daily engagement and attention for all phases of the buyer journey.
‘Project Analytics’ article series for the Major Projects Association
The Content+ expert interview process was used to extract insights from thought-leaders at a consultancy client, then translate into a detailed article series for a leading industry publication focused on major project improvement.
How to build a Data Governance Program by Stealth: The Lighthouse Concept
In this article, we interview the client team to help shine a light on a novel concept for creating traction with major data initiatives.
What is a Digital Twin? Definition and examples of next-level performance improvement
An introductory article to explain the benefits of the Digital Twin approach by leveraging some past use cases from successful client projects.
LinkedIn Post: ‘The Personal Data Iceberg Problem’
In this post, we helped client Spotlight Consulting, a Data Protection consultancy, attract 250 likes, 83 comments, and more importantly, their first leads from LinkedIn.
Posts like these are incredibly powerful for visibility and lead generation, but don’t require as much effort as a full-blown article.