After launching Data Quality Pro in 2007, I had two revelations about how I should create expert content that pivoted everything I had (mistakenly) believed about content marketing up to that point.

Fast forward to 2020 and countless consulting and software firms are yet to make these pivots in their content.

If you run your own data management consulting firm, you know you should be posting more often on LinkedIn.

Problem is - how do you get started?

This post shows you the way.

So you’re producing valuable posts and articles, but you’re not getting anything like the stampede of engagement and leads you were hoping for.

In this article, I outline three essential foundations and five big ideas for marketing your data consultancy.

My goal is to help you evaluate what you're doing well with marketing, and where you possibly need to make some changes.

In this article I share a contrarian approach on how to respond on social media when prospective clients ask for data management solution suggestions.

You've had plenty of chats in online forums.

You've commented, shared and 'liked' all the right articles.

You've maybe even gone 'offline' to networking events and data conferences.

In short, you've socialised, connected and corresponded your socks off.

And the result?

So you’re doing lots of busy-stuff, like creating content and generally being ‘out there’ on social media.

Problem is…you’re not attracting any clients. Ever wondered why that is?

Here’s the answer.

“Surely that niche is too small?”

One of the biggest obstacles you need to overcome is picking a niche.

This article shines a light on the value of creating a highly focused niche in order to build data authority.

This article shares a 3-step process I now use for analysing my content on LinkedIn every week.

But before I spill the beans, why should content analysis become a regular activity for your data consultancy or software biz?

"Why don't I get more sales enquiries on sites like LinkedIn?"

Perhaps that’s something you're struggling with too?

Go on, admit it...

You were expecting a post about the very latest in marketing software, right?

Something slick and shiny, the next ‘killer app’ for your data business?

"Why is my data consultancy struggling to attract clients?"​

That's the most common question I get asked on a breakthrough call.

Because that is the question, you ask yourself in the dead of night.

When you're lying there, pondering…

You know that video is important, you get it.

Problem is, you’re terrified of being on video.

Turns out, there’s a simple solution.