When prospects for your data services find you through your content, they come onto discovery calls having already moved a significant way through the sales funnel - saving you a massive amount of time.

There’s a fine line between ‘interested’ and ‘needy’.

If you cross it, chances are you’ll struggle to progress along the ‘buy cycle’ of romance.

Nowhere is this neediness more present than in the regular pitches I get from data firms who are clearly struggling to attract clients on LinkedIn.

I recently did some analysis of where my sales and leads have come from.

What I found was that 90% of sales started out as a first degree connection on LinkedIn - so what does this mean for your LinkedIn strategy?

“Great. Now I know what you do, I’ll be in touch” - spoke the words of a CIO for a UK-based motor manufacturer.

But I knew he would never talk to us again, the moment we walked in the room.

So here’s a problem that holds so many data professionals back from launching or growing their own data management consulting business…

You suck at sales.

Actually, that’s not entirely true.

Do you struggle to pitch your data services and solutions?

Are your prospects glazing over as you start talking about the ‘value of data assets’ and the ‘synergies you create between a harmonised data silo landscape’?

If so, you need to sprinkle these 3 little words into your copy.