How to become the only choice for solving your clients data challenge
“Surely that niche is too small?”
One of the biggest obstacles you need to overcome is picking a niche.
This article shines a light on the value of creating a highly focused niche in order to build data authority.
How to grow your data consultancy, one trusted connection at a time
I recently did some analysis of where my sales and leads have come from.
What I found was that 90% of sales started out as a first degree connection on LinkedIn - so what does this mean for your LinkedIn strategy?
How to start a weekly LinkedIn content review
This article shares a 3-step process I now use for analysing my content on LinkedIn every week.
But before I spill the beans, why should content analysis become a regular activity for your data consultancy or software biz?
How (not) to sell your data consultancy services
“Great. Now I know what you do, I’ll be in touch” - spoke the words of a CIO for a UK-based motor manufacturer.
But I knew he would never talk to us again, the moment we walked in the room.
How to increase your impact (and fees) by addressing the BS of you and your data management clients
In this article, we explore a tactic for helping you increase the level of trust, influence and income you create in your data management consulting business.
How to launch your data consultancy (by stealth)
You're desperate to launch your own data management consulting business.
But there's just one problem...
You're still employed.
A simple sales strategy for your data management consultancy
So here’s a problem that holds so many data professionals back from launching or growing their own data management consulting business…
You suck at sales.
Actually, that’s not entirely true.
Discomfort is the currency of your (data consulting) dreams
In this article we look at one of the real reasons why you can’t move forward with your data management consulting business - your aversion to discomfort.
How to deal with 'Data Impostor Syndrome' (DIS)
So, here’s the big news in your life…
You’re tempted to launch a data consultancy, or take it to the next level.
Or maybe you’re just looking to pursue that next rung on the data career ladder.
But there’s a problem - 'Data Impostor Syndrome’ (D.I.S).
Got a boring data management sales pitch? Add these 3 magic words…
Do you struggle to pitch your data services and solutions?
Are your prospects glazing over as you start talking about the ‘value of data assets’ and the ‘synergies you create between a harmonised data silo landscape’?
If so, you need to sprinkle these 3 little words into your copy.
How to attract more clients to your data management consultancy
"Why don't I get more sales enquiries on sites like LinkedIn?"
Perhaps that’s something you're struggling with too?
What's the most powerful marketing tool for attracting data management clients?
Go on, admit it...
You were expecting a post about the very latest in marketing software, right?
Something slick and shiny, the next ‘killer app’ for your data business?
Why is my data consultancy struggling to attract clients?
"Why is my data consultancy struggling to attract clients?"
That's the most common question I get asked on a breakthrough call.
Because that is the question, you ask yourself in the dead of night.
When you're lying there, pondering…
How to personalise your data brand with the 'Video Sandwich Technique'
You know that video is important, you get it.
Problem is, you’re terrified of being on video.
Turns out, there’s a simple solution.
Stop relying on others to determine your success
Let me guess...
You've had enough. Things have to change.
You desperately wanted 2019 to be a breakthrough year for your data management career or business, right?
But here's the thing...
Creating your (data management) field of dreams
When you build a data management proposition you truly love to deliver, whilst building systems to outsource the stuff you hate, you will see your business, and life, in a completely different light.